Media partnership agreed with Engage Sports Media

Today, a media partnership was agreed with leading digital media agency, Engage Sports Media (ESM).


With one month to go until the start of the Olympic and Paralympic Games and an exciting event schedule over the remainder of 2016, ESM will support British Rowing with the creation and curation of innovative video content to showcase the sport and athletes.

Using the Engage publishing platform and content hub, ESM will edit and help distribute creative and engaging content across British Rowing’s channels and other relevant social and multi-platform networks.

Under its multi-channel network deal with YouTube, ESM will also help to optimise the British Rowing YouTube channel as an integrated part of this process.

ESM will also work with British Rowing to enhance its sponsorship and digital media packages. British Rowing will be looking to appeal to brands wishing to engage with a wider fan base across indoor and on-water rowing. With a strong existing participation base and a UK gym market in excess of 9 million the potential for growth is large which presents an exciting opportunity for rowing and its partners.

Kenny Baillie, Director of Partnerships and Communications at British Rowing said: “We are delighted to partner with Engage Sports Media at a key time for the sport as we head towards the Olympic and Paralympic Games.  ESM’s innovative approach to digital content will help us to increase and broaden British Rowing’s fan base for both the national team and the wider sport, indoor and on-water.”

Gregg Oldfield, CEO of Engage Sports Media said: “We’re looking forward to working with British Rowing across its portfolio of events, athletes and coaches, which has huge growth potential in digital media, fan engagement and monetisation.”